TA Caston

The modernists of the 1920s argued that two alphabets for one language was an act of redundancy. Herbert Bayer drew his universal alphabet in lowercase only. Unicase experiments followed through the twentieth century, searching for a single unified height. Every attempt unified outward—lowercase letters stretch to meet the capitals. Nobody asked what would happen if you went the other direction.

Caston does. Starting with Caston A—a playful sans in a style which I refer to as “Cyber Lubalin”—slowly compressing itself towards Caston D, which lives entirely within the x-height (one might argue that’s where the act of reading actually happens.) Strip away the ascenders and descenders, and what remains is the essential letter. This is not the basis of rigorous research into how people read and comprehend letterforms, but just my excuse to play.

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